Blinger, the innovative hair styling tool, has captured imaginations with its ability to quickly and easily bedazzle hair with gems, crystals, and pearls. Founded by Angie Cella and her daughter Cambria, the brand has enjoyed remarkable success, highlighted by a strategic pitch on Shark Tank. As of 2024, the estimated net worth of Blinger stands at $1 million, with annual revenues of $1.6 million.
This article explores the story of Blinger, from its humble beginnings to its thriving status in the beauty industry, while also focusing on the financial aspects that contribute to Blinger net worth. With insights on the founders’ challenges and achievements, we celebrate the inspiring entrepreneurial spirit behind this trend-setting product.
The Birth of Blinger
Founding Story
Blinger began as a dream—literally. Founder Angie Cella envisioned the concept in 2014 after having a vivid dream about a tool that could easily apply sparkling gems to hair. Inspired, she began the arduous process of bringing her vision to life.
Creating the prototype took four challenging years, during which Angie collaborated with multiple engineering firms. Despite setbacks and accumulating $1.7 million of debt, Angie remained relentlessly passionate about her creation. To fund her venture, she even sold her home and moved her four children into a smaller space.
Blinger officially launched in 2018, making its debut at the Dallas Toy Fair, where it gained recognition and secured a licensing deal with Wicked Cool Toys. This deal marked the beginning of Blinger’s road to success.
Product Innovation
The Blinger tool is a patented hair accessory device that applies medical-grade adhesive gems, pearls, and crystals to hair strands without the use of heat. Available in two models—one designed for young girls and the other for adult women—it offers versatility for every occasion, from casual use to weddings.
The pink Blinger, priced at $29.99, is targeted at younger users, while the black Blinger, priced at $49.99, appeals to a more professional market with enhanced features. This dual-product strategy has been pivotal in broadening the company’s appeal.
Blinger on Shark Tank
The Pitch
The 15th season of Shark Tank became a turning point for Blinger. Angie and her daughter Cambria presented the product to the show’s investors, seeking $200,000 for 5% equity. Despite initial skepticism about the company’s financial organization, the pitch resonated with Barbara Corcoran, who offered to invest.
Barbara’s final deal involved a $200,000 investment for 25% equity, accompanied by a commitment to reorganizing the business structure and streamlining operations. Angie accepted the terms, a decision that significantly influenced Blinger net worth and operational efficiency.
Growth After Shark Tank
With Barbara’s guidance, Blinger scaled its production and marketing efforts. Sales surged as the product gained exposure on platforms like CBS and QVC. By early 2024, Blinger reported annual revenues of $1.6 million with profits projected at $1.5 million.
Impact on Blinger Net Worth
Financial Success
Blinger’s financial performance has been impressive, considering its modest beginnings. The current estimated net worth of $1 million reflects the cumulative impact of sales, licensing deals, and strategic investments.
Revenue Streams
- Retail Sales – Blinger products are available online through Amazon and on the brand’s official website, generating significant monthly revenue.
- Licensing Deals – Agreements with major retailers like Walmart and Target have contributed significantly to Blinger’s market reach.
- Media Exposure – Appearances on platforms like Shark Tank, Vogue, and Byrdie have bolstered brand visibility and consumer trust.
- Merchandising – Blinger has expanded beyond hair accessories, creating opportunities for growth in other segments like clothing and home decor.
| Aspect | Details |
|---|---|
| Founders | Angie Cella, Cambria Cella |
| Established | 2018 |
| Estimated Net Worth | $1 Million |
| Annual Revenue | $1.6 Million (2023) |
| Key Investors | Barbara Corcoran |
| Shark Tank Deal | $200,000 for 25% Equity |
| Signature Products | Pink Blinger ($29.99), Black Blinger ($49.99) |
| Major Retailers | Walmart, Target, Amazon |
| Primary Markets | United States, International |
| Employees | 3 Full-Time Team Members |
Challenges and Resilience
The road to success was not without challenges for Blinger. The financial strain of initial production, combined with the economic impact of the pandemic, posed serious hurdles. However, Angie’s persistence and faith in her product helped her overcome these setbacks.
Post-pandemic, Blinger also faced competition from imitators. Angie addressed this by reclaiming licensing rights and collaborating with trusted retailers and media outlets to bolster Blinger’s brand value.
Notable Achievements
Market Success
Since its Shark Tank debut, Blinger has sold over 2,000 units monthly on Amazon and earned a reputation for being a fun, creative tool for users of all ages.
Celebrity Endorsements
Endorsements from public figures such as Selena Gomez and Serena Williams have added credibility and enhanced the brand’s appeal to a wider demographic.
Awards and Recognition
Angie Cella’s resilience and entrepreneurial spirit earned her the Wonder Woman Award in 2020, reflecting Blinger’s influence in the beauty and business world.
Final Thoughts
The story of Blinger is one of resilience, innovation, and triumph over adversity. From a dream to a multi-million-dollar enterprise, the brand represents empowerment and creativity. With an estimated net worth of $1 million, Blinger’s financial health reflects its growing market presence and the unwavering determination of its founder, Angie Cella.
Blinger’s future looks bright, with plans for product expansion and continued global reach. The brand’s success serves as an inspiration to aspiring entrepreneurs, demonstrating that bold ideas, coupled with hard work, can yield extraordinary results.
