Sweetkiwi has emerged as a shining star in the frozen dessert market, merging taste and nutrition into one delightful package. Founded by Ehime Eigbe and Michael Akindele, the company introduced Greek yogurt-based desserts that are nutritious, delicious, and innovative. But how does Sweetkiwi net worth reflect its remarkable growth? From humble beginnings in Nigeria to grabbing the spotlight on Shark Tank, the Sweetkiwi story is an inspiring journey of entrepreneurship, resilience, and international success.
The Founders and Their Vision
Sweetkiwi is the brainchild of Ehime Eigbe and her husband, Michael Akindele. Ehime was born and raised in Nigeria before moving to the United Kingdom for her education. She later relocated to the United States and brought her innovative vision of healthy yogurt desserts to life. The idea for Sweetkiwi was deeply personal.
A Mission Born from a Health Challenge
Ehime’s passion for healthy desserts began in 2009 when she was diagnosed with uterine fibroids. This health scare forced her to re-evaluate her diet and lifestyle. She realized there was a gap in the market for desserts that were both indulgent and healthy. Unable to find options that met her needs, she began experimenting in her kitchen, creating a frozen yogurt rich in probiotics, protein, and superfoods.
Eventually, Ehime took her newfound concept back to Nigeria, launching Sweetkiwi in 2011 to provide healthier dessert options in the region. Her unique vision quickly gained traction, and Sweetkiwi became one of the best-known frozen food brands in West Africa before expanding internationally.
The Sweetkiwi Journey to Success
Making a Mark in the U.S. Market
Sweetkiwi officially launched in the United States in 2019, a bold move aimed at cracking an even larger market. The brand initially faced several challenges but steadily proved its potential. The pivotal moment came when Sweetkiwi appeared on Shark Tank in Season 14.
The Shark Tank Pitch
During their Shark Tank pitch, the couple sought $250,000 for a 5% equity in the business, valuing Sweetkiwi net worth at $5 million. Their presentation highlighted Sweetkiwi’s unique selling point—a yogurt-based frozen dessert packed with functional nutrients and free from artificial ingredients.
While the Sharks were impressed with both the product and the founders, negotiations were tough. After rejecting offers with higher equity, they struck a deal with Robert Herjavec for $250,000 in exchange for 16% equity. The exposure from the show skyrocketed Sweetkiwi’s visibility, helping the company expand further.
Sweetkiwi Net Worth and Financial Trajectory
The company showcased impressive growth after its Shark Tank appearance. According to recent estimates, Sweetkiwi net worth stands at approximately $4 million, a substantial leap from its early valuation. The post-show growth can be attributed to improved brand visibility, partnerships with major retailers like Walmart and Whole Foods, and efforts to expand product lines.
Sweetkiwi’s revenue also reflects its success. By 2023, the company achieved annual sales of $1.1 million, and that figure doubled to $2 million by mid-2024. Their expansion into over 2,000 retail locations across the United States further boosted consumer access and sales.
Key Information Table
| Category | Details |
|---|---|
| Founders | Ehime Eigbe, Michael Akindele |
| Year Founded | 2011 |
| Headquarters | Currently based in the United States |
| Initial Valuation | $5 million |
| Current Net Worth | $4 million |
| Major Retail Partners | Walmart, Whole Foods, Kroger, Ralphs |
| Annual Sales (2024) | $2 million |
| Product Features | Probiotic-packed, low-calorie, high-protein |
| Notable Appearance | Shark Tank Season 14 |
Why Sweetkiwi Stands Out
Innovative Product Formulation
Sweetkiwi’s frozen yogurt sets itself apart by combining indulgence with nutrition. Made from Greek yogurt, each pint is infused with functional nutrients like probiotics, fiber, and organic superfoods. Flavors range from classics like Vanilla Bean to creative offerings like Hibiscus and Ginger or Mango Mojito, each crafted using fresh, premium ingredients.
Strategic Partnerships
Following their rise to national recognition, Sweetkiwi partnered with The Smurfs in 2024 to create a playful collection of frozen yogurt bars aimed at children and families. This collaboration amplified Sweetkiwi’s appeal and set it apart in an increasingly crowded market.
Customer Connection
Sweetkiwi’s story resonates deeply with health-conscious consumers. Beyond offering healthier desserts, the brand also reflects Ehime’s mission-driven entrepreneurship, making it a trusted name in wellness-oriented foods.
Challenges Faced by Sweetkiwi
Initial Hurdles
Building awareness in the competitive U.S. market was no small feat for Sweetkiwi. Despite their success in Africa, replicating that momentum required strategic marketing and consistent quality. Financial constraints and limited production capacity posed additional difficulties early on.
Navigating Investor Expectations
The Shark Tank negotiations highlighted the tension between Ehime and Michael’s insistence on retaining control of their brand and the Sharks’ demands for higher equity stakes. Ultimately, the couple’s determination paid off, and they secured a deal that aligned with their vision.
Awards and Recognition
Ehime Eigbe’s entrepreneurial spirit and commitment to health have earned her accolades like being named one of the Top 100 Most Influential Women in Nigeria. She also received the British Council Alumni Award and Black Women in Food Award, further cementing Sweetkiwi’s influence in the food industry.
Sweetkiwi’s Future
Looking ahead, Sweetkiwi plans to solidify its presence in the U.S. while exploring opportunities in other international markets. Continued innovation, such as expanding flavor offerings and forging unique partnerships, will likely strengthen the company’s position further.
Final Thoughts
Sweetkiwi isn’t just a dessert brand—it’s the embodiment of a mission to make healthier living more accessible and enjoyable. Sweetkiwi net worth, now valued at $4 million, tells the story of a brand that combines entrepreneurial grit with a deep connection to consumer needs. With Ehime and Michael at the helm, the company’s trajectory showcases how authenticity and innovation can transform a heartfelt idea into a global phenomenon.
